PENN Entertainment and the NHL unveil a partnership designating ESPN BET and theScore.bet as Official Sports Betting Partners. This collaboration includes extensive entitlements, spanning IP rights, media integrations, and involvement in prominent NHL events.
ESPN BET, operational in 17 states since November 14th, is a PENN Entertainment-operated online sportsbook combining ESPN's brand strength with proprietary technology. The entitlements cover key NHL events, and the collaboration emphasizes best-in-class game integrity procedures. Jason Jazayeri, NHL VP Business Development, expresses excitement about the pioneering partnership with ESPN BET and PENN Entertainment, highlighting the ongoing value of their media rights deal with ESPN and The Walt Disney Company. Aubrey Levy, SVP Marketing & Content at Penn Interactive, expresses enthusiasm for the collaboration, particularly in marketing the new sports betting experience, engaging hockey fans, and leveraging NHL programming.
This partnership is significant for theScore.bet in Ontario, given the region's unmatched hockey popularity.
The PENN Entertainment-NHL collaboration with ESPN BET and theScore.bet is a dynamic step forward. Combining sports betting expertise with media integration ensures integrity. For Ontario's avid hockey fans, this partnership promises an enriched sports betting experience, setting a new standard.
I also like how much attention was placed on game integrity protocols. It's critical to understand that the sports betting platform is dedicated to openness and justice. For fans like me who like betting on the games, this degree of dedication and the partnership's coverage of important NHL events adds a layer of trust. 😀😁
I think, this team-up between PENN Entertainment, ESPN BET, and the NHL is a major move in sports betting. They're joining forces to use tech and their brand strength while making sure the games stay fair. They're giving extra focus to NHL events, and everyone involved seems super excited. And for theScore.bet in Ontario, where hockey's massive, this partnership is a game-changer!
Wow, the PENN Entertainment and NHL collaboration with ESPN BET and theScore.bet is massive! It's cool how they're diving into online sports betting, especially targeting hockey fans. Ontario's hockey love will surely fuel theScore.bet's success!
What a bold and transformative move in the sports betting arena. 😁 This alliance promises to enhance the gambling experience for sports fans, ushering in an exciting new era of gaming. Exciting times ahead for enthusiasts in the world of sports betting! 🌟🎲🏒