Ice Delivers MORE is the bold and assured commitment embraced to support the 2024 edition of the world's largest and most influential business-to-business expo in the international gaming industry.
The creative, recently revealed by Clarion Gaming, the show organizers, will be featured across all media channels and marketing materials leading up to ICE 2024 (6 – 8 February). This marks the final edition of the show held at ExCeL London before its relocation to Barcelona in 2025.
Stuart Hunter, Managing Director at Clarion Gaming, elaborated on the concept behind the creative: "I am thrilled to introduce our MORE campaign in support of ICE 2024. Each year, we conduct extensive post-show research among our diverse stakeholder communities, and a consistent theme in their feedback is the vast scope of the ICE experience, both in terms of quantity and quality."
He continued, "MORE represents a proud commitment to the entire industry—a promise to deliver in a manner that only ICE can achieve by uniting the entire gaming community, including suppliers, operators, legislators, and regulators. Our mission is to provide the industry with the most professional, genuine, and business-focused environment, fueled by MORE connections, MORE inspiration, and MORE learning.
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